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Wear Blue on Friday, April 7, 2017, and Stand Up to Child Abuse #SDWearBlue

As part of Child Abuse Prevention Month this April, Child Advocacy Centers of South Dakota (CACSD) is promoting its “Wear Blue” campaign to invite South Dakotans to show their commitment to child abuse prevention by wearing blue on Friday, April 7, 2017.

In 2016 South Dakota’s child advocacy centers, collectively served more than 1,600 children referred to the centers by law enforcement or child protection services due to suspected child abuse. Working together as a multidisciplinary team, centers and their partners provide medical evaluations, forensic interviews, counseling referrals, and victim advocacy services for child victims and their families. In addition to services at their centers, child advocacy centers are involved in community education to improve child abuse recognition, response, and prevention efforts.

“During the month of April, we invite South Dakotans across the state to ‘Wear Blue’ on Friday, April 7th to work, to school, a community event, the gym, and even at home,” said Casey Murschel, Chapter Coordinator. “We believe that the unified, community-wide act of wearing blue will help raise awareness that child abuse is preventable.”

Everyone who wears blue is encouraged to help raise awareness by participating in the social media campaign and post photos and share them on Facebook, Twitter and Instagram using #SDWearBlue.

The “Wear Blue” campaign gained momentum after a grandmother wore a blue ribbon as a tribute to her grandson, who died at the hands of his mother’s abusive boyfriend in Virginia. Many advocates believe this is living proof of how one person can make a difference in keeping children safe, and CACSD hopes this story will inspire South Dakotans to get involved in prevention and awareness efforts.

Download and share the flyer: 2017 April #SDWearBlue

#SDWearBlue April 7


The Child Advocacy Centers of South Dakota

CACSD is a network of Child Advocacy Centers (CACs) dedicated to helping local communities respond to allegations of child abuse in ways that are effective and efficient – and put the needs of child victims first.

Contact Us

(605) 951-5174

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What can you do?

Reporting abuse or neglect can protect a child and get help for a family – it may even save a child’s life. Learn more about reporting child abuse here.